Welcome to the Best Practices Gateway
Founded in 1993, the annual Best Practices Study is a joint initiative of Reagan Consulting and the Independent Insurance Agents & Brokers of America (the Big I) that recognizes the achievements of top-performing agencies and demonstrates the transformative power of benchmarking.
The 2025 Best Practices Study
The 2025 Best Practices Study is now available. Click below to view the summary version of the Study or to purchase the full version of the Study from the Big “I.”
Congratulations to the Best Practices Agencies!
We are excited to announce the 2025 Best Practices Agencies. Please click below to view the list.
Interested in Becoming a Best Practices Agency?
The opportunity to be a part of the Best Practices process takes place every three years, when the Big “I” and Reagan Consulting request agency nominations from state associations, company partners, and directly from agencies themselves. There is no fee to participate, but the process, experience, and information learned can be transformative.
The next nomination cycle will begin in late 2027 for the 2028 Study.
Special thanks to our Sponsors for their commitment to the Best Practices initiative.
History of the Best Practices Study
Since 1993, Reagan Consulting and the Big “I” have partnered to produce the Best Practices Study, a comprehensive examination of the top performing agencies across the country. The study compiles benchmarking data on the key metrics of agency performance and value including revenue growth and profitability, financial stability, expense management, and sales and operations productivity.
Data is provided for each of six revenue categories (from under $1.25M to over $25M), and nominations for agencies in each of these categories are accepted at the beginning of each three-year study cycle.
The aggregate results of the highest performing firms (approximately 40 per category) are included in the study and these agencies earn the prestigious status of “Best Practices Agency,” and the industry recognition and exclusive benefits that accompany it.
Best Practices are timeless and cutting-edge strategies developed from studying top U.S. insurance agencies of all sizes for over 30 years. They have proven to be transformative tools for agencies seeking to excel. Here you can browse the latest research on top-rated agencies and see how your agency’s results compare with the best. You can also link to a variety of useful tools to help improve agency performance.
Best Practices Study Archives
Click on the titles below to view the Best Practices Studies from prior years:
Additional Studies
To view additional Reagan Consulting research & publications, please click below.
To view and purchase other Best Practices products from the IIABA, please visit the IIABA Best Practices website.
Contact Us
Questions about Best Practices? Please contact the Reagan Consulting Best Practices team below.